TY  - ADVS
AU  - Coffey,Tim
TI  - Understanding the new SuperConsumer (mom & kid)
T2  - Communicating to the young consumer : relating to children and young people in an effective and responsible way
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Child consumers
KW  - Marketing
KW  - Mothers
KW  - Women consumers
KW  - Young consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST96.2640&c=250
UR  - http://hstalks.com/lib.php?t=HST96&c=250
ER  -