Bachem, Jens, <br/><br/>
Create connections with your audience  [electronic resource] / 
Jens Bachem. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (17 min.) :  color, sound). 
 - Communicating to the young consumer : relating to children and young people in an effective and responsible way .
 - Henry Stewart talks.  Marketing & management collection.  Communicating to the young consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Connected kids and their parents -- Today's kids still want to talk and belong -- They still spend time watching TV -- Remember your childhood -- Think local toy shop -- Make sure they care -- How commercial do you go? -- Connect with the audience -- Target ages and stages -- Focus on integrated great ideas -- Build and nurture connections. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2647  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers.<br/>Marketing.<br/>Young consumers.