TY  - ADVS
AU  - Bachem,Jens
TI  - Create connections with your audience
T2  - Communicating to the young consumer : relating to children and young people in an effective and responsible way
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Child consumers
KW  - Marketing
KW  - Young consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Connected kids and their parents -- Today's kids still want to talk and belong -- They still spend time watching TV -- Remember your childhood -- Think local toy shop -- Make sure they care -- How commercial do you go? -- Connect with the audience -- Target ages and stages -- Focus on integrated great ideas -- Build and nurture connections; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST96.2647&c=250
UR  - http://hstalks.com/lib.php?t=HST96&c=250
ER  -