Orme, Bryan K. <br/><br/>
The value of HB in conjoint/choice analysis  [electronic resource] / 
 Value of HB in conjoint / choice analysis 
Bryan K. Orme. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (43 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2266  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Conjoint analysis (Marketing)<br/>Marketing research.