TY  - ADVS
AU  - Orme,Bryan K.
TI  - The value of HB in conjoint/choice analysis
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Conjoint analysis (Marketing)
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2266&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -