Gilbride, Timothy J. <br/><br/>
A Bayesian approach to attribute based consideration sets  [electronic resource] / 
Timothy J. Gilbride. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (45 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions. 
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<br/><br/><label>Publisher. No.: </label>2309  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.