TY  - ADVS
AU  - Gilbride,Timothy J.
TI  - A Bayesian approach to attribute based consideration sets
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2309&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -