TY  - ADVS
AU  - Chandukala,Sandeep R.
TI  - Hierarchical effects of advertising
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Multistage processes -- Understanding intermediate effects of advertising -- A simple Bayesian approach for capturing intermediate effects with heterogeneous response segments -- Application based on cross-sectional brand tracking data to demonstrate the proposed modeling strategy and model comparisons; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2310&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -