Arora, Neeraj. creator spk moving image videorecording enk London Henry Stewart Talks 2010 monographic eng

electronic

electronic resource

1 online resource (1 streaming video file (52 min.) : color, sound). Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains. Neeraj Arora. Animated audio-visual presentation with synchronized narration. Title from title frames. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Bayesian statistical decision theory Marketing research Marketing & management collection. Bayesian analysis in marketing 2313 Henry Stewart Talks http://hstalks.com/lib.php?t=HST99.2313&c=250 http://hstalks.com/lib.php?t=HST99&c=250 http://hstalks.com/lib.php?t=HST99.2313&c=250 http://hstalks.com/lib.php?t=HST99&c=250 Access restricted to subscribers. 100412 20230921135146.0 0000025307