Liu, Qing, <br/><br/>
Models for upper levels of a hierarchy  [electronic resource] / 
Qing Liu. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (34 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Hierarchical Bayes models -- The level-effect problem -- Contextual influence -- Range-frequency theory -- Combining with distance-density theory -- Model formalization -- Web-based surveys -- In-sample fit model comparison -- Future research. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2327  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.