TY - ADVS AU - Liu,Qing TI - Models for upper levels of a hierarchy T2 - Bayesian analysis in marketing : a breakthrough in customer analytics PY - 2010/// CY - London PB - Henry Stewart Talks KW - Bayesian statistical decision theory KW - Marketing research N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Hierarchical Bayes models -- The level-effect problem -- Contextual influence -- Range-frequency theory -- Combining with distance-density theory -- Model formalization -- Web-based surveys -- In-sample fit model comparison -- Future research; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST99.2327&c=250 UR - http://hstalks.com/lib.php?t=HST99&c=250 ER -