Ansari, Asim, <br/><br/>
Bayesian modeling of social network data  [electronic resource] / 
Asim Ansari. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (38 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Social networks -- Some modeling questions and issues in social network research -- Nature of network data -- Network structure and heterogeneity -- Statistical models of network structure -- Sender and receiver effect -- Selectivity and reciprocity -- Bayesian estimation -- Schema of a social network -- Swiss online social network of music. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2355  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.<br/>Social networks--Computer network resources.