TY - ADVS AU - Ansari,Asim TI - Bayesian modeling of social network data T2 - Bayesian analysis in marketing : a breakthrough in customer analytics PY - 2010/// CY - London PB - Henry Stewart Talks KW - Bayesian statistical decision theory KW - Marketing research KW - Social networks KW - Computer network resources N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Social networks -- Some modeling questions and issues in social network research -- Nature of network data -- Network structure and heterogeneity -- Statistical models of network structure -- Sender and receiver effect -- Selectivity and reciprocity -- Bayesian estimation -- Schema of a social network -- Swiss online social network of music; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST99.2355&c=250 UR - http://hstalks.com/lib.php?t=HST99&c=250 ER -