TY - ADVS AU - Yang,Sha TI - Reporting bias in survey data T2 - Bayesian analysis in marketing : a breakthrough in customer analytics PY - 2010/// CY - London PB - Henry Stewart Talks KW - Bayesian statistical decision theory KW - Marketing research N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Survey method -- A general modeling framework -- Longitudinal panel survey data -- The challenge -- The proposed model -- Modeling true behavior -- The HB estimation framework -- Include state dependence -- The other model parameters -- Simulation based on cross sectional data -- An empirical application -- Possible extensions; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST99.2356&c=250 UR - http://hstalks.com/lib.php?t=HST99&c=250 ER -