Kim, Jaehwan, <br/><br/>
Variety  models of multiple-discreteness /  [electronic resource] : 
Jaehwan Kim. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (27 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension. 
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<br/><br/><label>Publisher. No.: </label>2365  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.