Garratt, Mark, <br/><br/>
Trade-up, trade-down  models for capturing change in consideration set /  [electronic resource] : 
 Trade-up and trade-down 
Mark Garratt. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (56 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2415  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.