02247ngm a2200361 a 4500 0000025318 20230921135146.0 m c cr|cna|||a|||| vz|czazum 100412s2010 enk|||||||||||s|||v|eng d 2415 Henry Stewart Talks (HSTalks)HST2415_1_3 Garratt, Mark, (Partner and Co-founder, In4mation Insights, USA) spk Trade-up, trade-down [electronic resource] : models for capturing change in consideration set / Mark Garratt. Trade-up and trade-down London : Henry Stewart Talks, 2010. 1 online resource (1 streaming video file (56 min.) : color, sound). Bayesian analysis in marketing : a breakthrough in customer analytics Animated audio-visual presentation with synchronized narration. Title from title frames. Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Bayesian statistical decision theory. Marketing research. Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing http://hstalks.com/lib.php?t=HST99.2415&c=250 http://hstalks.com/lib.php?t=HST99&c=250 Series 141013 20230822095114.0 6413 6413 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK