TY  - ADVS
AU  - Garratt,Mark
TI  - Trade-up, trade-down: models for capturing change in consideration set 
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2415&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -