TY  - ADVS
AU  - Rossi,Peter E.
TI  - Model choice and decision theory
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Model selection -- Bayes factors -- Asymptotic methods -- Newton raftery -- Marketing decisions and BDT -- Lost and profit functions -- Why full Bayes? -- Value of disaggregate information -- Value of household purchase information -- Couponing example; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2424&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -