Yarrow, Kit,  1958- <br/><br/>
Generation Y  why tweens, teens and 20-somethings buy /  [electronic resource] : 
Kit Yarrow. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (45 min.) :  color, sound). 
 - Marketing to women : understanding how women buy and how to gain your share of this crucial market .
 - Henry Stewart talks.  Marketing & management collection.  Marketing to women .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2370  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generation Y.<br/>Marketing.<br/>Women consumers.<br/>Young adult consumers.