TY  - ADVS
AU  - Yarrow,Kit
TI  - Generation Y: why tweens, teens and 20-somethings buy 
T2  - Marketing to women : understanding how women buy and how to gain your share of this crucial market
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Generation Y
KW  - Marketing
KW  - Women consumers
KW  - Young adult consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST95.2370&c=250
UR  - http://hstalks.com/lib.php?t=HST95&c=250
ER  -