TY  - ADVS
AU  - McDermott,Michael C.
TI  - Competing in foreign markets: a global perspective on national challenges 
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: International marketing challenges and the national dimension -- The domestic environment -- Country of origin typology -- International marketing challenges: the macro and micro relationship -- The world class company -- The impact of economic development -- Resource-poor undeveloped markets -- Resource-rich undeveloped markets -- Emerging economies -- Developed country economies -- Country of origin and impact upon international marketing challenges; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2585&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -