TY  - ADVS
AU  - Moutinho,Luiz
TI  - Cross-boundary marketing: sensitivity to global convergence or global individualism? 
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach --  ́ Coopetition ́  gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2257&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -