TY  - ADVS
AU  - Vrontis,Demetris
TI  - International marketing planning: adaptation and standardisation 
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2218&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -