The internationalisation of family and non family-owned SMEs [electronic resource] /
Internationalization of family and non family-owned SMEs
Dave Crick.
- London : Henry Stewart Talks, 2009.
- 1 online resource (1 streaming video file (46 min.) : color, sound).
- Exporting, international and global marketing management : beyond the fundamentals .
- Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Criteria for classifying family-owned firms -- Approaches taken by firms in their internationalization strategies -- Factors affecting the internationalization path -- Transnational entrepreneurship.
Access restricted to subscribers.
Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2230 Henry Stewart Talks
International business enterprises--Management. Small business--Management.