TY  - ADVS
AU  - Dinnie,Keith
TI  - Nation branding
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - International business enterprises
KW  - Management
KW  - National characteristics
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Objectives of nation branding -- Reducing the identity-image gap -- Evolution of nation branding -- The brand positioning concept -- Brand equity -- Category flow model of nation branding -- Public sector organizations -- The brand architecture concept -- Nation branding strategy development -- Nation brand touchpoints -- Ethical issues -- Projecting a true and accurate country image; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2239&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -