Vardar, Nükhet,  1961- <br/><br/>
Recent trends in global advertising practice  [electronic resource] / 
Nükhet Vardar. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (53 min.) :  color, sound). 
 - Exporting, international and global marketing management : beyond the fundamentals .
 - Henry Stewart talks.  Marketing & management collection.  Exporting, international and global marketing management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2282  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Export marketing--Management.<br/>International business enterprises--Management.