TY  - ADVS
AU  - Vardar,Nükhet
TI  - Recent trends in global advertising practice
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2282&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -