TY  - ADVS
AU  - Melewar,T.C.
AU  - Gupta,Suraksha
TI  - International branding
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - International business enterprises
KW  - Management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definition of branding -- Ways of branding -- Purposes of branding -- Types of brands -- Brand architecture -- Brand experience -- Product branding -- Corporate branding -- Pragmatic shift -- Current issues and challenges in international branding; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2298&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -