TY  - ADVS
AU  - Andrews,Tim G.
TI  - Brands across the Mekong: a dual case history 
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Mekong River Region
KW  - International business enterprises
KW  - Management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2311&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -