TY  - ADVS
AU  - Boukersi,Lakhdar
TI  - International product policy
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: International product strategies: standardization versus modification and localization versus adaptation -- Reasons for product modification -- Modularization and postponement techniques -- Global packaging and labeling -- Global product-communication strategies -- Global branding decisions -- Country of origin effect on brands -- Brand counterfeiting; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2366&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -