TY  - ADVS
AU  - Papadopoulos,N.G.
TI  - Place branding and product-place image effects
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Importance of place and nation branding, and its evolution over time -- Place images in business, government and everyday life -- The role of images in branding, and of branding and symbolism in perception and marketing -- Components and characteristics of place images -- Challenges to effective place branding -- Main ingredients and strategic approaches to successful branding of places; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2372&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -