McDermott, Michael C. <br/><br/>
Internationalization and SMEs  a practitioner ́ s perspective /  [electronic resource] : 
Michael McDermott. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (46 min.) :  color, sound). 
 - Exporting, international and global marketing management : beyond the fundamentals .
 - Henry Stewart talks.  Marketing & management collection.  Exporting, international and global marketing management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Internationalization: the twin academic perspectives -- The policy maker ́ s perspective -- The consultant ́ s perspective -- The challenges facing SMEs -- Why begin exporting? -- The  ́ push ́  and  ́ pull ́  factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus. 
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<br/><br/><label>Publisher. No.: </label>2377  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization.<br/>International business enterprises--Management.<br/>Small business--Management.