TY  - ADVS
AU  - McDermott,Michael C.
TI  - Internationalization and SMEs: a practitioner ́ s perspective 
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Globalization
KW  - International business enterprises
KW  - Management
KW  - Small business
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Internationalization: the twin academic perspectives -- The policy maker ́ s perspective -- The consultant ́ s perspective -- The challenges facing SMEs -- Why begin exporting? -- The  ́ push ́  and  ́ pull ́  factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2377&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -