TY  - ADVS
AU  - McAuley,Andrew
TI  - Globalization and corporate social responsibility
T2  - Exporting, international and global marketing management : beyond the fundamentals
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate social responsibility
KW  - Globalization
KW  - International business enterprises
KW  - Management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Globalization -- Drivers and barriers -- Some problems -- Relevance to international marketing -- Why corporate social responsibility? -- High profile cases -- Carroll ́ s pyramid of CSR -- A new business model -- Encouraging CSR -- Impact on marketing; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST90.2394&c=250
UR  - http://hstalks.com/lib.php?t=HST90&c=250
ER  -