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Search-based advertising and revenue management  [electronic resource] / 
© zg©ơr © zl©ơk. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (30 min.) :  color, sound). 
 - Practical pricing and revenue management : fundamentals and practical applications .
 - Henry Stewart talks.  Marketing & management collection.  Practical pricing and revenue management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher ́ s perspective -- Online advertising from advertiser ́ s perspective -- Basic analytical models -- Research findings of practical interest. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2228  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Industrial management.<br/>Internet advertising.<br/>Pricing.<br/>Revenue management.