TY  - ADVS
AU  - © zl©ơk,© zg©ơr
TI  - Search-based advertising and revenue management
T2  - Practical pricing and revenue management : fundamentals and practical applications
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Business planning
KW  - Industrial management
KW  - Internet advertising
KW  - Pricing
KW  - Revenue management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher ́ s perspective -- Online advertising from advertiser ́ s perspective -- Basic analytical models -- Research findings of practical interest; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST93.2228&c=250
UR  - http://hstalks.com/lib.php?t=HST93&c=250
ER  -