Venkat, Ramesh,

Era of convergence in revenue management [electronic resource] / Ramesh Venkat. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Practical pricing and revenue management : fundamentals and practical applications . - Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Revenue streams -- Cost streams -- Pricing trends -- The transaction based model -- The relationship based model -- Optimization: a hybrid model -- Future revenue management models -- The current model -- The enterprise model -- Convergence.

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Mode of access: World Wide Web.
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2318 Henry Stewart Talks


Business planning.
Pricing.
Revenue management.