Choi, Sunmee. <br/><br/>
Practical pricing and the restaurant industry  [electronic resource] / 
Sunmee Choi. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (25 min.) :  color, sound). 
 - Practical pricing and revenue management : fundamentals and practical applications .
 - Henry Stewart talks.  Marketing & management collection.  Practical pricing and revenue management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is revenue management? -- Time perishable inventory -- Time variable demand -- Revenue management strategies -- Menu pricing approaches -- Are we charging the optimal price? -- Menu re-engineering -- What should be the menu of the day? -- Pricing to stimulate demand -- Profit impact of discounting -- Selling strategy -- What do restaurants sell? 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2375  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Restaurants--Marketing.<br/>Restaurants--Pricing.