TY  - ADVS
AU  - Choi,Sunmee
TI  - Practical pricing and the restaurant industry
T2  - Practical pricing and revenue management : fundamentals and practical applications
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Restaurants
KW  - Marketing
KW  - Pricing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is revenue management? -- Time perishable inventory -- Time variable demand -- Revenue management strategies -- Menu pricing approaches -- Are we charging the optimal price? -- Menu re-engineering -- What should be the menu of the day? -- Pricing to stimulate demand -- Profit impact of discounting -- Selling strategy -- What do restaurants sell?; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST93.2375&c=250
UR  - http://hstalks.com/lib.php?t=HST93&c=250
ER  -