Revenue management and air cargo [electronic resource] /
Gina Morello.
- London : Henry Stewart Talks, 2009.
- 1 online resource (1 streaming video file (42 min.) : color, sound).
- Practical pricing and revenue management : fundamentals and practical applications .
- Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Requirements for revenue management -- Applications of revenue management in cargo -- Fundamental cargo issues -- Capacity forecasting -- Market segmentation -- Demand forecasting -- Optimization models -- Revenue management execution -- Advanced topics in cargo revenue management.
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