Schultz, Majken. <br/><br/>
Expressing organizations through corporate branding  [electronic resource] / 
Majken Schultz. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (58 min.) :  color, sound). 
 - Managing organizations : fundamentals and latest thinking .
 - Henry Stewart talks.  Marketing & management collection.  Managing organizations .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is branding? -- Why do organizations become brands? -- Identity as a foundation for branding -- Identity between culture and image -- Narcissism and hyper-adaptation -- Analyzing a corporate brand -- Corporate brand alignment and misalignment -- Diagnosing your organization as a corporate brand -- A case of corporate branding: LEGO Group -- How to involve stakeholders in the corporate brand -- Dilemmas of brand management. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2611  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding.<br/>Management.<br/>Organization.<br/>Organizational behavior.<br/>Organizational effectiveness.