TY  - ADVS
AU  - Schultz,Majken
TI  - Expressing organizations through corporate branding
T2  - Managing organizations : fundamentals and latest thinking
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding
KW  - Management
KW  - Organization
KW  - Organizational behavior
KW  - Organizational effectiveness
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is branding? -- Why do organizations become brands? -- Identity as a foundation for branding -- Identity between culture and image -- Narcissism and hyper-adaptation -- Analyzing a corporate brand -- Corporate brand alignment and misalignment -- Diagnosing your organization as a corporate brand -- A case of corporate branding: LEGO Group -- How to involve stakeholders in the corporate brand -- Dilemmas of brand management; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST110.2611&c=250
UR  - http://hstalks.com/lib.php?t=HST110&c=250
ER  -