TY  - ADVS
AU  - Franklin,Marianne I.
TI  - Media research in the 21st century
T2  - Journalism : cutting edge commentaries on the critical issues facing journalism at the practical, theoretical and media industry level
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Journalism
KW  - Mass media
KW  - Research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The history of media research -- Key debates and data-gathering techniques pertinent to both qualitative and quantitative modes of research -- Choices about research method relates -- Theoretical models -- Data-gathering methods -- Ideas about media and society along the spectrum that separates quantitative from qualitative research methods -- Recent challenges to established ways of undertaking media research -- Media convergence -- The increasing importance of the Internet -- Changing audiences, markets and business models that defy disciplinary and national borders -- How 'new' and 'old' media co-exist and compete with one another; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST107.2565&c=250
UR  - http://hstalks.com/lib.php?t=HST107&c=250
ER  -