TY  - ADVS
AU  - Rettie,Ruth
TI  - Consumer behaviour
T2  - Digital Marketing Best Practice: Fundamentals of strategy and practice
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST97.2343&c=250
UR  - http://hstalks.com/lib.php?t=HST97&c=250
ER  -