Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective. / 
George E. Belch and Michael A Belch. 
 - 6th. 
 - New Dehli :  Tata McGraw-Hill,  2008. 
 - xxvi, 779p. : ill. 
 - (The McGraw-Hill/Irwin series in marketing) .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication.<br/>Marketing.<br/>Advertising.<br/>Communication.<br/>Marketing.