TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective. 
T2  - (The McGraw-Hill/Irwin series in marketing)
SN  - 0072536764
PY  - 2008///
CY  - New Dehli
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Communication
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index
ER  -