Hollensen, Svend. <br/><br/>
Global marketing / 
Svend Hollensen. 
 - Sixth edition. 
 - Harlow, England :  Pearson,  2013. 
 - pages cm. 
<br/><br/>Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme. 
<br/><br/><label>ISBN: </label>9780273773160 
<br/><br/><label>LCCN: </label>2013033209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/4