Big in Asia : 30 strategies for business success /
Michael Backman and Charlotte Butler.
- Expanded and updated ed.
- Houndmills ; New York : Palgrave Macmillan, 2007.
- x, 438 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references (p. ) and index.
9780230000278 (pbk.)
2006051586
GBA652417 bnb
Strategic planning--Asia. Business planning--Asia. International business enterprises--Management.--Asia Intercultural communication--Asia. Success in business--Asia.