Keller, Kevin Lane,  1956-. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
by Kevin Lane Keller. 
 - Fourth edition. 
 - 590 pages :  color illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273779414 (hbk.) :  $44.00 0273779419 (hbk.) 
<br/><br/><label>LCCN: </label>2012024141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/27